The University of Karachi Initiates a New BS Program
The University of Karachi (KU) is set to introduce a new four-year BS degree program in Digital Media Marketing for the academic year 2024, as announced by KU Vice Chancellor Professor Dr Khalid Mahmood Iraqi. Dr Iraqi emphasized the significance of Digital Media Marketing as an ideal course for young individuals.
Notably, KU has introduced various degree programs in recent years, and students will now be eligible to enroll in BS Digital Media Marketing. Dr Asmat Ara, Chairperson of the Department of Mass Communication, highlighted that KU is the first public sector university to offer this degree. The ceremony also featured discussions on the importance of digital media marketing by speakers such as Dr Asif Iqbal and Manzar Ilahi.
