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The Power of Product Hunting: A Guide for E-Commerce Success in Pakistan


The Power of Product Hunting: A Guide for E-Commerce Success in Pakistan

Market research is crucial to the success of any business. E-commerce, that is selling online, is relatively new and is growing. Given the growth trend of e-commerce, many people jump onto e-commerce without adequate market research and knowledge as to what essentials are required for success in selling online. Not all products can be sold online, therefore it is important to engage in product hunting, that is get to know, what products can be sold online successfully and how.

Whether you're a student, fresh graduate, job seeker, employed professional, or a seasoned businessman, product hunting is a skill that can open new doors to success. In this comprehensive guide, we'll delve into the world of product hunting, covering everything from the basics to advanced techniques tailored for the Pakistani audience.

What Are the Best Products to Sell Online?

Before diving into the art of product hunting, it's crucial to understand the types of products that resonate well with the online market. In Pakistan, some lucrative options include:

Handcrafted Goods: Authentic handmade products, such as traditional crafts or personalized items, often attract a niche market.

Tech Accessories: In a tech-savvy world, accessories like phone covers, laptop sleeves, and other gadget add-ons are in high demand.

Clothing and Apparel: The fashion industry remains a consistent performer, with a focus on cultural or trendy designs.

Health and Beauty Products: Wellness and beauty items, especially those with natural or organic ingredients, appeal to a health-conscious audience.

How to Do Product Hunting?

Product hunting involves identifying and sourcing products that have the potential to sell well in the online market. Here's a step-by-step guide:

Market Research: Understand your target audience, analyze trends, and identify gaps in the market.

Competitor Analysis: Study successful online stores and identify their best-selling products.

Supplier Research: Build relationships with reliable suppliers, ensuring quality and timely delivery.

Evaluate Profitability: Calculate costs, including shipping and fees, to determine the potential profitability of a product.

How to Do Product Hunting Without Tools?

While various tools can aid in product hunting, it's possible to start without them:

Manual Research: Use online marketplaces and social media to manually identify popular products and emerging trends.

Network with Suppliers: Establish connections with local suppliers and explore unique products that may not be widely available.

Product Hunting Techniques

Product hunting involves a mix of creativity and strategic thinking. Some effective techniques include:

Problem Solving: Identify problems people face and find innovative products that provide solutions.

Follow Trends: Stay updated on industry trends and capitalize on products that align with popular demands.

Seasonal Products: Anticipate seasonal needs and stock products accordingly.

Product Hunting Ideas

Here are some product-hunting ideas tailored for the Pakistani market:

Cultural Merchandise: Create products that celebrate Pakistan's rich cultural heritage.                          

Eco-Friendly Products: Address the growing concern for a sustainable environment.

Local Artisans Collaboration: Partner with local artisans to showcase traditional crafts.

What Is Product Hunting on Amazon?

Product hunting on Amazon involves identifying products with high demand and low competition. It's about finding the right balance to maximize your chances of success on the platform. Product hunting aims to discover lucrative opportunities, whether by introducing a unique product or entering a niche with untapped potential.

How to Do Product Hunting on Amazon?

Product hunting on Amazon involves a systematic approach to identifying and sourcing products that have the potential for success on the platform.

Use Amazon's Best Sellers List: Analyze the best-selling products in different categories.

Check Customer Reviews: Understand customer feedback to identify areas for improvement.

Leverage Amazon Tools:

Jungle Scout: Use Jungle Scout to analyze market trends, estimate sales potential, and identify profitable products.

Helium 10: This tool provides various features, including keyword research, competitor analysis, and product tracking, to enhance your product-hunting strategy.

Amazon's Seller Central: Utilize Amazon's ‘Seller Central’ platform for insights into customer behavior, inventory management, and performance metrics.

Best Products to Sell on Amazon for Beginners

Embarking on your journey as a beginner Amazon seller can be both thrilling and challenging. To increase your chances of success, consider starting with products that align with market dynamics and offer a favorable entry point. For beginners on Amazon, consider starting with:

Low Competition Products: Enter niches with less competition to establish your presence.

Lightweight and Compact Items: Reduce shipping costs and enhance customer satisfaction.

Evergreen Products: Choose products with consistent demand throughout the year.

What Is Product Hunting on Daraz?

Daraz is a leading online shopping platform in Pakistan and other South Asian countries. For individuals seeking entrepreneurial opportunities or looking to enhance their existing businesses, product hunting on Daraz is a crucial step to tap into the growing e-commerce market.

Like Amazon, product hunting on Daraz involves discovering products that cater to the preferences of the Pakistani audience. Product hunting in Daraz involves identifying and sourcing products that have the potential for success within the Daraz marketplace.

How to Do Product Hunting for Daraz?

Product hunting on Daraz involves a systematic approach to identifying and sourcing products that align with the platform's marketplace in Pakistan. To successfully navigate the product hunting process on Daraz, consider the following steps:

·         Understand Local Trends and Preferences:

To thrive on Daraz, grasp the intricacies of local culture, events, and seasonal trends. Align your product selection with the preferences of Pakistani consumers to meet their demands effectively.

·         Research Best-Selling Products on Daraz:

Explore Daraz's Best Sellers List to identify products gaining traction. Analyze customer reviews for insights into popular features and areas for improvement.

·         Competitor Analysis on Daraz:

Study the strategies of top sellers, identify market gaps, and assess pricing strategies. Stay competitive by offering unique value in your product offerings.

·         Profitability Evaluation:

Conduct a comprehensive cost analysis, factoring in product sourcing, shipping, and Daraz's fees. Ensure your pricing strategy allows for a viable profit margin.

·         Supplier Research and Local Sourcing:

Build relationships with reliable local suppliers to ensure consistent product quality and shorter shipping times. Local sourcing supports the economy and enhances customer satisfaction.


·         Leverage Daraz Seller Center:

Utilize Daraz's ‘Seller Center’ tools for inventory management, performance tracking, and gaining market insights. Explore promotional features to boost the visibility of your products.

·         Stay Informed About Local Regulations:

Adhere to local regulations and standards to avoid legal issues. Familiarize yourself with Daraz's policies and guidelines to maintain a positive relationship with the platform.

·         Adapt to Market Changes:

Continuously monitor product performance and stay tuned to evolving market trends. Adapt your product offerings in response to changing customer preferences and market dynamics.


In conclusion, product hunting in Pakistan holds immense potential for individuals from various backgrounds. With the right approach, creativity, and market understanding, anyone can embark on a successful journey in the e-commerce landscape. Whether you choose Amazon or Daraz, the key lies in continuous learning, adaptability, and staying attuned to market dynamics. So, gear up, explore, and let the spirit of entrepreneurship guide you toward your online success story!

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